The question then becomes: How can we as progressive activists get green goods into the hands of the masses at affordably appealing prices and at a good rate that offsets man’s damage to the world and that combats man’s oppression of man?

You can’t just lower pricing, as the cost of materials and labor will always get in the way. And, of course, you can’t just give things away as long as the world operates on economic gain.

But, what if there was a way to make green and Fair Trade goods virtually irresistible to the consumer base? And, what if we could use the very market forces that support general commerce to support green commerce and subsidize the process?

Plus more, what if the suppliers of the green goods could only benefit from, and never be disadvantaged by, participating in the process?