Let the GPF be your promoter and keep your milk in your bottle. Sell in bulk to the GPF at a lower price. Or, for the widest exposure, sell in bulk at a *break-even price, and let the GPF get those products into customers’ hands—while also massively promoting your business in the process. You gain a wider customer base without spending your cash reserves, and the GPF gains the publicity connected with marketing your goods. (*Remember, you could always use that GPF capital to replenish your stock.)

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